When you’ve started a new business and want to gain attention as well as new customers and clients, promotion is important. It can also be costly. While you need to advertise, spending too much can hinder momentum more than help you get to the next level. But not all promotion strategies need to break the bank. Here are 3 ways to effectively promote your business on the cheap with noticeable and positive results.
Get Social Media Savvy
If your business isn’t on social media, now’s the time to start. Facebook, Twitter, Instagram, LinkedIn, you name it. The more places folks can spot you and learn about your business, the better. You can hire someone to manage your social media accounts – even an intern with a broad knowledge of social media and promotion can be a useful hire. Post about your company’s brand initiatives, your core values, what you are up to, your office environment, what you do and sell, etc. Be sure to include lots of photos and easy-to-scan tidbits so people can catch a glimpse of what you are all about as they scroll through their social media feeds. Offer something they can benefit from like special savings or promos. Be sure to encourage your followers to share the page with friends and colleagues so your fan base continues to grow. The key to keeping followers is constant updating, so stay current and on top of your posting.
Word of Mouth Goes a Long Way
Do a stellar job with each and every new customer or potential client. Even if you feel swamped or rushed, as many folks do when starting out, it’s important to give every person the time and attention they deserve. Consider each individual you speak with as the most important customer or client you have. Your business sense and genuine care will go a long way and not only bring back that person time and time again, but others who get referred to you thanks to the great impression you gave. You can even go so far as to ask customers and clients to consider mentioning you to others who may need your services. Be sure to have business cards at the ready when you are out and about too; you never know who you may run into.
Offer Introductory Deals
Help launch your business and gain customers by offering them an incentive to use your company’s services above others. Try coupons, two for one deals, or introductory specials. When starting out, a good deal can get people in the door with little spent to create huge advertisements. Post deals in the local paper or even on bulletin boards in community centers and markets. Once your customers see how well your business is meeting their needs, they’ll be back again (at full price).
How do you keep advertising costs to a minimum? Are there some things you simply must spend on in order to promote sufficiently?